We are an MIT start-up that has created a social shopping platform AisleConnect® on top of which we also built a mobile application BookGuru™, bringing the best aspects of on-line shopping to in-store shopping by allowing the shopper to search products, plan purchases, view reviews, locate items, and enjoy other features traditionally unavailable to them shopping in physical stores.
BookGuru™ is completely FREE to use for Shoppers!
Currently, BookGuru™ 2.1 is available on both iOS and Android devices, and can be downloaded from the App Store and Google Play Store.
BookGuru™ is supported on any iPhone, iPad, and iPod touch running iOS 9.0 or later. and is currently optimized for iPhone models below iPhone X.
BookGuru™ is also supported on any Android device running Android 4.0 or later, and is currently optimized for devices supporting xhdpi or above.
Please contact us to describe the issue. In your description, please make sure to include the email address you used to log into the BookGuru™ application. We will get back to you within 24 hours of receipt.
We are currently launching pilot programs with various stores in the Boston and Taipei areas. Once those are completed, we will begin pushing for more retail partners in other areas. Stay tuned!
The point of helping shoppers with location services is not to make it so that they can just get in and out and not spend more time in your store. It is ultimately to improve their experience in the store, where they could otherwise have been frustrated. And that can lead down to a path where shoppers resent coming to the store and /or would just go to a competitor's store.
When a mission shopper comes into your store and is able to quickly find all the things she needs, in her check list, it gives her more time to find things that she wants. In other words, it turns shopping from being a chore to something fun. She will stay in your store if she has more time. Compare this to her leaving your store not getting to buy all the items in her Checklist. Which one would you prefer?
You may already do that by making your aisles clean and clearly marked with the right categories. Or you have excellent staff who can point them to where things are. But that approach is fairly static and can have some noticeable shortcomings at times.
Planograms are a great component to your merchandising strategy. We don't aim to replace / displace your planograms because we serve the same purpose. We can actually work in complementary ways.
For example, if you had your layout planned for users of a specific persona to go down a specific aisle, BookGuru™ can tell you if people are indeed going down that aisle, by seeing if they have scanned items found there or on the flip side, knowing how many searches were targeting items in that aisle compared to people actually going there.
We believe we are two sides of the same coin and as such, BookGuru™ is poised to increase the value of your investment on planograms by providing better insight and measurement means of its success.