We are an MIT start-up that has created a social shopping mobile application, combining the best aspects of in-store shopping with the best of on line shopping by allowing the shopper to search, view reviews, locate items.
BOOK GURU® is completely FREE to use for Shoppers!
Currently, BOOK GURU® is only available on the iOS, and can be downloaded from the App Store. We are planning on releasing an Android version in the coming months.
Currently the app requires iOS 6.0 or later and is compatible with iPhone, iPad, and iPod touch. BOOK GURU® is optimized for all 4 inch iOS devices.
Please contact us, and let us know what the problem is and the email address you used to log into the BOOK GURU® application. We will get back to you within 24 hours of receipt.
We are currently launching pilot programs with various stores in the Boston, and New York areas. Once those are completed, we will begin pushing for more retail partners in other areas. Stay tuned!
The point of helping shoppers with location services is not to make it so that they can just get in and out and not spend more time in your store. It is ultimately to improve their experience in the store, where they could otherwise have been frustrated. And that can lead down to a path where shoppers resent coming to the store and /or would just go to a competitor's store.
When a mission shopper comes into your store and is able to quickly find all the things she needs, in her check list, it gives her more time to find things that she wants. In other words, it turns shopping from being a chore to something fun. She will stay in your store if she has more time. Compare this to her leaving your store not getting to buy all the items in her Checklist. Which one would you prefer?
You may already do that by making your aisles clean and clearly marked with the right categories. Or you have excellent staff who can point them to where things are. But that approach is fairly static and can have some noticeable shortcomings at times.
Planograms are a great component to your merchandising strategy. We don't aim to replace / displace your planograms because we serve the same purpose. We can actually work in complementary ways. For example, if you had your layout planned for users who have a specific persona to go down a specific aisle, BOOK GURU®can tell you if people are indeed going down that aisle, by seeing if they have scanned items found there or on the flip side, knowing how many searches were targeting items in that aisle compared to people actually going there. We believe we are two sides of the same coin and as such, BOOK GURU®is poised to increase the value of your investment on planograms by providing better insight and measurement means of its success.