BOOK GURU® offers retailers services that help them engage shoppers while in the store. Conventional approaches through coupons only track what shoppers purchased at the end of their trip. We focus on on-the-spot opportunities to learn from the shoppers’ behavior and preferences.
Using our patent pending recommendations engine, we can offer them personalized recommendations that are more effective than those after their shopping trip. Ultimately, we help stores get more accurate actionable data to better serve their customers.
The three main pillars of our value proposition to retailers are: Customized Shoppers’ Experience, Increased Profits, and Smarter Customer Data.